01 Corporate site
A brand new corporate website has been designed from scratch. by means of User Centered Design techniques, an initial wireframe became a Figma mockup prototype, and eventually a former fully-functional responsive website that automatically adapts its main content to the current time of the year.
A great User Experience is key for the project. For that, I made efforts to find the balance between appeal and functionality, cross-browser and cross-device.
At the end, the site must be a clear source of knowledge about the company for the end users, and it must communicate with the cake shop eCommerce in a clear, smooth way.
02 eCommerce
The next step for a global digitalization of the shop is an eCommerce. In a cooperative effort, the online store was populated with all the catalogue products in stock. The eCommerce feels like an inner part of the corporate website despite having its own engine and back-end configurations.
As a developer, I integrated the navigation areas (header & footer) from the corporate website in the eCommerce.
As a result, both site and eCommerce offer a unified experience to the end user.
03 Motion graphics
Videos are a fundamental pillar of the communication nowadays. Pastisseria Valls already used them in their social networks.
Even though, new videos were required for some campaigns. I helped them create several videos and motion graphic animations for special days all over the year.
This content was used in social networks, the website and even the TVs located inside of the physical cake shop.
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